The vision of the program is to qualify distinguished graduates with integrated knowledge in the fields of tourism, heritage, and conservation science in advanced levels. The program is based on the core values of appreciating human resources, preservation of antiquities and heritage, training and self-development, achieving sustainability, and nationalism.
This master's program undertakes the following:
1-Supporting the current bachelor programs in the faculty
2-Integration with other disciplines that seek to sustain all kinds of tourism resources
3-Contributing to the growth of the faculty by creating new research opportunities
4-Providing the academic library with research works that contribute to the development and sustainability of all tourism destinations
5-Giving faculty students the opportunity to pursue their graduate studies at the university where they gained their BA degree. 
6-Taking full scientific benefit of faculty members knowledge and experience, where they are specialized in a variety of tourism and heritage disciplines.